Digital Transformation

Thomas Siebel, 2019

Chapter 1: Punctuated Equilibrium

  • Punctuated Equilibrium — change happens in bursts, we’re in one now
  • Don’t focus on growth, focus on creating revolutions

Chapter 2: Digital Transformation

  • Transform or die
  • Waves of change
    • Digitalization (using computers at all, up to the 80s)
    • The Internet (90s – today)
  • Today’s digital transformation is the next wave
    • Cloud Computing
    • Big Data
    • AI
    • IoT
  • Change needs to be in a unified, holistic manner, recommends Centers of Excellence
  • It’s a big deal, don’t get fucked

Chapter 3: The Information Age Accelerates

  • This chapter is an overview of the four main topics: the cloud, data, AI, and IoT
  • Ten core requirements for success:
    • Data aggregation
    • Multi-Cloud Computing
    • Edge Computing
    • Platform Services
    • Enterprise Semantic Model
    • Enterprise Microservices
    • Enterprise Data Security
    • System Simulation Using AI and Dynamic Optimization Algorithms
    • Open Platform
    • Common Platform for Collaborative Development

Chapter 4: The Elastic Cloud

  • Chapters 4 – 7 go into details for each of the main topics
  • Cloud Features:
    • Infinite capacity
    • On-demand self-service
    • Broad network access
    • Resource pooling
    • Rapid elasticity
  • Different cloud platforms have different benefits, so be able to interface with all of them (Google, AWS, Azure)

Chapter 5: Big Data

  • History, how cloud computing helps
  • Size, Speed, and Shape:
    • Size – amount of data is growing
    • Speed – data being created more frequently
    • Shape – many more forms (video, telemetry, voice, etc.)
  • Challenges
    • Multiple systems
    • Incorporating and contextualizing high-frequency data
    • Working with data lakes
    • Ensuring consistency, referential integrity, and continuous downstream use
    • Enabling new tools and skills for new needs
      • “Enterprise IT and analytics teams need to provide tools that enable employees with different levels of data science proficiency to work with large data sets and perform predictive analytics using a unified data image.”

Chapter 6: AI Renaissance

  • Why now:
    • Moore’s Law (raw computing power and price)
    • Internet and the cloud, more data being shared and saved
    • Statistics and understanding of data science
    • Open source movement, use of Python language

  • AI Today
    • Machine Learning
    • Optimization
    • Logic
  • Machine Learning Workflow
    • Data Assembly and Preparation
    • Feature Engineering
    • Labeling the Outcomes
    • Setting Up the Training Data
    • Choosing and Training and Algorithm
    • Deploying Algorithm to Production [this is where we’ve struggled]
    • Closed-Loop Continuous Improvement
  • AI translators are needed, not just data science teams, to help the business understand and use AI

Chapter 7: IoT

  • Sensors or computing devices everywhere
  • Think of it doing for physical objects what the internet has done for information: searchable, sortable, remotely controllable, 24/7, generating data and metadata, everything becomes a software problem/feature
  • Use cases
    • Smart electric grid
    • Predictive Maintenance
    • Inventory optimization
    • Patient care
  • Impact
    • Transforming the value chain
    • Redefining industry boundaries
    • Changing business models

Chapter 8: AI And Government

  • We’re all screwed if the government doesn’t pursue AI

Chapter 9: The Digital Enterprise

  • ENGIE case study on transformation
    • CEO vision
    • established centers of excellence to collaborate with business unit leaders, define requirements, create roadmaps, develop and deploy
  • Enel case study: smart grid
  • Catepillar case study: enterprise data hub
  • John Deere case study: supply chain
  • 3M case study: operational efficiency
  • US Airforce case study: predictive maintenance

Chapter 10: A New Technology Stack

  • How to aggregate and use all this data?
  • Don’t do it all yourself, the real game to play is building the connections between all the tools that exist
  • It’s bad because:
    • It’s too complex to use well
    • It’s brittle
    • It’s not future proof
    • Data integration is super hard
  • The cloud is problematic too, or rather using a single cloud
  • His recommendation: Model-Driven Architecture
    • Start at the model you want to develop and work backwards:
      • Model
      • Tools needed to build the model
      • Data needed for those tools
  • Let’s you be flexible between clouds

Chapter 11: The CEO Action Plan

  • Ten Step Plan:
    1. Marshal the senior CXO team as the digital transformation engine
    2. Appoint a CDO
    3. Work incrementally to get wins and capture business value
      • Don’t get enmeshed in an endless and complicated approach to unify data
      • Build use cases that generate measurable economic benefit first and solve the IT challenges later
      • Consider a phased approach to projects to deliver ROI one step at a time
    4. Forge a strategic vision in parallel, and get going
    5. Craft a digital transformation roadmap and communicate it to stakeholders
    6. Pick your partners carefully
    7. Focus on economic benefit
    8. Create a transformative culture of innovation
    9. Reeducate your leadership team
    10. Continually reeducate your workforce – invest in self-learning.
  • Example roadmap:
  • How strategy is involved:
  • The role of change management: