The Change Champion Field Guide

Co-Editors Louis Carter, Roland L. Sullivan, Marshall Goldsmith, David Ulrich, and Norm Smallwood

Change Agents Will Shift Between:

  • Students
  • Teachers
  • Detectives
  • Barbarians
  • Clocks
  • Talismans
  • Advocates
  • Challengers

Best Chapters and Links to Their Notes:

  • 1.2 Driving Cultural Transformation During Large Scale Change
  • 1.4 Navigating the White Water of Organization-Wide Change: Best Practice Principles for Change Management
  • 1.6 Restoring Hope During Times of Mistrust
  • 1.11 Whole System Transformation: An Effectiveness Paradigm Shift for Strategic Change
  • 2.12 Be a Skilled Communicator: Lead Dialogue Process to Build Commitment and Reach Shared Understanding
  • 2.16 Do Leaders Have Tools and A Common Language To Work Together for Sustainable Change
  • 2.24 Ten Principle For Changing the World One Meeting at a Time
  • 2.27 Value Diversity and Inclusion: Leveraging Differences for Bottom-Line Success
  • 3.31 Developing Organization Change Champions Throughout the Organization

Best Chapters:

  • 1.2 Driving Cultural Transformation During Large Scale Change
    • Key principles
      • Culture change takes place more effectively when worked at three levels:
        • Organizational
        • Team
        • Individual
  • Culture change is accelerated by connecting individual beliefs to organizational results
    • BEAR Model
      • Beliefs
      • Experiences
      • Actions
      • Results
  • Cultural change requires a planned and disciplined implemented cascade
    • Each subgroup may need a customized message
    • Leaders at all level should be able to:
      • Communicate and gain commitment
      • Convey roles and responsibilities
      • Increase accountability
      • Assess impact
  • Cultural change is accelerated by using a leader-led learning approach
    • Leaders at all levels to learn and model desired changes for their teams
    • Be able to lead and facilitate workshops regarding the change
  • Technology should be leveraged for communications, measurement, and reporting successes related to cultural adoption and transformation
    • Communicate purpose, goals, drivers
    • Communicate strategy and milestones
    • Communicate progress
    • Recognize/reward effective and appropriate contributions
    • Create rituals to encourage venting, letting go, and rebuilding culture
  • 1.4 Navigating the White Water of Organization-Wide Change: Best Practice Principles for Change Management
    • Reasons for failure
      • Inadequate preparation for change
      • Flawed change activities
        • Too formulaic
        • Use too few change levers
        • Too focused on tasks and not enough on credibility
        • Leaders become disengaged or too impatient for results
        • Change team lacks power to challenge senior leaders
  • Principles for bringing about organization-wide change
    • Assess situation carefully before initiating any change
      • Impact on overall org
      • History of change success or failure
    • Organizational capacity for change requires:
      • Trustworthy leadership
      • Trusting followers
      • Capable change agents
      • Involved mid-managers
      • Innovative culture
      • Accountable culture
      • Ability to think systematically
      • Communication systems
  • Design an initial change plan to fit the change situation (how disruptive do you want to be)
  • Communicate a Compelling Vision of the Benefits of Adopting This Change
  • Monitor and maintain the credibility of the change leaders
  • Rely on influence without authority methods as much as possible
  • Revise the change plan as the change initiative unfolds
  • Be the change you seek in others
  • Change levers
  • 1.6 Restoring Hope During Times of Mistrust
    • Models
      • Equation for change: Dissatisfaction (or data) about the current situation * Vision * first steps > resistance to change
      • Star of success:
        • strategic direction
        • processes and systems
        • form
        • resources
        • shared information
  • MCG: Membership, Control, Goals
    • Phase one entry, Membership: why am I in this group? Who else is in this group?
    • Information flow allows a foundation of trust
    • Phase two: members agree on issues pertain to control, distribution of power, decision making, accountability, ground rules, etc.
    • Phase three: work together to pursue shared goals
  • 1.11 Whole System Transformation: An Effectiveness Paradigm Shift for Strategic Change


  • Element 1: organizational agility
    • Four features:
      • A robust strategy
      • An adaptable design
      • Shared leadership and identity
      • Sustained ability to change and learn
  • Element 2: Pre-Launch
    • Confirm what will be done, what relationships will be needed, and clarify expectations
  • Element 3: Leadership Transformation
    • Create a common, robust strategic direction
      • Individual, team, and organization
  • Element 4: Critical Mass Transformation
  • Element 5: Sustained Development
  • Element 6: Transform Internal Change Agent
  • Element 7: Establish a Real-Time Strategic Transformation Team
  • Element 8: Change Foci
  • Element 9: Communication
  • Element 10: Thrill the customer
  • Element 11: Results
  • 2.12 Be a Skilled Communicator: Lead Dialogue Process to Build Commitment and Reach Shared Understanding
    • Create a shared understanding where all are in phase
    • Often people agree in person but no action is taken “face agreement”
    • Moderating Actionable Dialogue
      • There’s a stream of meaning flowing in a conversation, with multiple interpretations
      • Visually capture the dialogue so all can keep track of it
    • Why is this approach useful
      • Problems are brought to light in a way that can handle complexity
      • Moderators indirectly lead dialogue but then directly and proactively intervene to illuminate differences (discrepancies between talk, decision, and action.)
      • Address
        • Myths: legends people take for granted
        • Dogmas: rules that go unquestioned
        • Fictions: beliefs that lack evidence
      • Moderator
        • Facilitates the expression of divergent viewpoints
        • Writes up the thoughts shared
        • Focuses discussion
      • Workshop design should aim for:
        • How to reach a shared understanding
        • How to trigger the appropriate reactions from the group
        • How to compose an argument
        • How to formulate questions to elicit interactions
      • Diverge before converging
      • Good questions should:
        • Ask for opinions or suggestions
        • Should challenge and concern
        • Be open, allowing for several answers
        • Guide in the intended direction
  • 2.16 Do Leaders Have Tools and A Common Language To Work Together for Sustainable Change
    • Defines what the organization should improve, not individual competencies

  • Creates a shared agenda and a shared language
  • How to use
    • Determine purpose of meeting together
    • Determine who the appropriate people are
    • Tell the group the goal is to assess the overall effectiveness made by the whole group of leaders
    • Provide an overview of the process
  • Leadership tools
  • Example tool: Four Cs (Communication + Commitment + Consequences = Contract)
  • All leaders should have training on:
    • Reframing the future
    • Developing Commitment
    • Teaching and learning
    • Building community
    • Balancing paradox
  • 2.24 Ten Principle For Changing the World One Meeting at a Time
    • Get the whole system into the room
      • Authority to act
      • Resources of time, money, connections
      • Expertise
      • Information others can use
      • Affected by the outcomes
    • Control what you can, let go what you can’t
    • Explore the whole elephant
      • Go around the room
      • Timelines to cover history
      • Mind-maps
      • Flowcharts
    • Let people be responsible
    • Find common ground
    • Master the art of subgrouping
      • If someone expresses a strong opinion, ask if anyone else agrees (so they don’t feel alone) and if anyone disagrees
      • Have them talk aloud and let the rest of the group observe
      • Listen for integrating statements, which signals the group can move on
    • Make friends with anxiety
    • Get used to projections
    • Be a Dependable Authority
    • Learn to Say No if You Want Yes to Mean Something
  • 2.27 Value Diversity and Inclusion: Leveraging Differences for Bottom-Line Success
    • D&I brings the best skills, talents, and perspectives to the company and lets them thrive
    • An inclusion breakthrough is when an organization sees opportunities and challenges that can not be seen when working from the basis of samesness
    • Twelve inclusive behaviors
      1. Greet others authentically – say “hello”
      2. Create a sense of safety for yourself and your team members
      3. Work for the common good and shared success
      4. Listen as an ally — listen, listen, listen and engage
      5. Be BIG: Lean into discomfort–be willing to challenge self and others
      6. Put your stake in the ground and be willing, eager, and able to move it
      7. Link to others’ ideas, thoughts and feelings — give energy back
      8. Create 360-degree vision: Ask others to share their thoughts and experiences, and accept their frames of references as true for them
      9. Address misunderstandings and resolve disagreements
      10. Speak up when people are being made “small” or excluded
      11. Ask who else needs to be involved to understand the whole situation to ensure the right people, right work, right time
      12. Build trust: Do what you say you will do and honor confidentiality
    • New competencies
      • Enact new policies, measure results along the way, hold people accountable for success
  • Strategy is key – make leveraging D&I a way of life
    • Step 1: Develop a Long-Term Strategic Plan
    • Step 2: Create New Competencies and Formalize Accountability for Living Them
      • Using data from direct reports, performance reviews, and peers assess everyone with a red light, yellow light, or green light to assess current and future ability
    • Step 3: Work Leveraging Diversity and Creating a Culture of Inclusion into All Education/Training Programs, Including Those Focused on Business-Critical Initiatves
    • Step 4: Implement Incentives and Rewards
    • Step 5: Enhance Performance Feedback Systems
      • Few people currently receive honest, candid, helpful feedback about their contributions and their potential growth and development
    • Step 6: Involve Stakeholders Outside the Company
      • Suppliers, vendors, board members, people from the community, and others who work with us
  • 3.31 Developing Organization Change Champions Throughout the Organization
    • Well managed change means: commitment is high, involvement is strong, resistance is minimal
  • Create a skilled force of change champions
    • Develop organizational change champions at all levels of the org, train all leaders and interested key employees throughout
    • Encourage change champions to champion needed changes
    • Involve the appropriate organization change champions in changes in their own part of the org and make them available to facilitate or be involved in change elsewhere
  • Change champions are:
    • politically astute
    • willing to take risks
    • team oriented
    • able to use power and build coalitions
    • technically competent
    • knowledgable about the org
    • knowledgable about the market
  • Principles for Change:
  • Three roles:
    • pathfinding
    • problem solving
    • implementing
  • Or:
    • Initiating
      • assess present realities and future ideals
        • vision, direction, inspiration
      • involve key stakeholders
      • understand what can and cannot be done
      • identify supporters and antagonists
      • provide leadership for launch
    • Facilitating (the process of making it easier to get things done)
      • Build commitment to change
      • Working with people to get it done
      • Networking, paving the way for change to succeed
      • Getting the right people together to address issues
      • Structuring and guiding team processes to help teams function effectively
    • Implementing
      • Planning the change process
      • Managing the change process
      • Sustaining the desired changes
  • Sample Change Planning Form
    • Present Situation and Reasons For Changing It
    • Desired Change and Who Would be the Best Champion
      • What goals or outcomes would you ideally like to accomplish with the changes?
    • Reality Check
      • What forces would be working for and against the desired change?
        • Forces working for change (advocates, compelling reasons to change, timing, etc.)
        • Forces working against change (opponents, reasons for resistance, obstacles, etc.)
    • Stage I Preparation
      • What must be done to prepare the organization for change, for example, building support, assessing reality, education and training people, planning etc.
    • Stage II Implementation
      • What needs to be done to successfully implement the desired change and monitor progress and make needed adjustments and improvements
    • Stage III Transition
      • What needs to be done to ensure the change are working successfully and, last, to assure the organization is aligned to value the changes and to learn from the change process and share information?
  • Guidelines For Training and Utilizing Change Champions
    1. Appoint a committed change champion to build and lead the program
    2. Define the program and the name for change champions to fit the culture
    3. Tailor the program to fit the unique needs and culture of the organization
    4. Use an action-training model to train organization change champions
    5. Accelerate the training process by developing tools tailored to the org
    6. Select high-impact, high-potential people for the program
    7. Utilize the strengths of change champions
      1. Who is best at initiating, facilitating, implementing
    8. Create a learning community for the change champions
    9. Value and reward change champions for their contributions
    10. Keep the program flexible and relevant
  • Skills and Tools Needed:

Other Chapter Notes:

  • 1.1 Driving Change Through Career Models: An Operating System for Integrated Talent Management
    • This chapter provides a framework for assessing workforce alignment with given business strategies, and a system for thinking of individual careers
    • ITM uses people to align, sustain, and reinforce the business strategy
    • Aligns to the future state, drives employee engagement, includes workforce analytics
  • 1.8 The Costs of System Blindness and The Possibilities of System Sight: Middle Bashing
    • When pressured from all sides:
      • your job is to help others resolve their issues and problems
      • Instead of being the essential person carrying messages back and forth, step back and bring together the people that need to be brought together and facilitate their interactions
      • Instead of doing for others, know when you should coach others to do for themselves
  • 1.9 Words Matter: Build the Appreciative Capacity of Organizations
    • Appreciative inquiry:
      • Discover what’s best in history
      • Dream what’s the future we want
      • Design what moves us there
      • Destiny how do we create commitment, impact, and momentum
  • 1.10 Whole System Transformation Through a Polarity Lens
    • A polarity lens means trying to balance opposites, looking for both transformation and continuity
    • Five common issues:
      • Resistance to change
      • Complexity
      • Conflict
      • Chronic issues
      • Cross-cultural issues
    • Polarity model
      • Continuity to keep
        • Build on what you already know
        • Leverage past and present opportunities
        • Implement proven processes
      • Transformation to pursue
        • Learn best practices from others
        • Capitalize on New Opportunities
        • Create new processes for better results
    • Avoid either/or and move towards both/and
    • Examples:
      • company interest and employee interest
      • logic and emotion
      • short term and long term
      • past/present and present/future
  • 3.28 Changing Organizational Culture Through Clear Leadership
    • We each create our own experience and aren’t responsible for the experiences of others
    • Learning from experience does not require agreeing on the right experience
    • “In most organizations or environments, people don’t check out their stories, particularly their sense-making about those with more power. Instead they seek out trusted third parties and, together, they make up a story that works for them.”
    • Executives teams have the most mush
      • “Those with good interpersonal skills in command-and-control organizatoins and rise to the top have learned to use behaviors that increase the mush.”
      • “Instead, people need to be able to put conflict out in the open, uncover the real level of alignment or lack thereof, be clear about what everyone really thinks, feels, and wants and clear out the mush.”
      • Leaders only have two choices: (1) they can tell people what their experience is or (2) people will make it up
    • When you sense mush in a meeting, call it out and “walk through” what you’re observing, what that makes you think about it, how that makes you feel, and what you want the outcome to be
    • Four skill sets for creating self-differentiation:
      • Be aware of your in the moment experience
      • Describe the experience without categorizing and judging others
      • The ability to notice when you are being reactive and instead choose to be curious
      • Ability to identify and align with positive intent in others, knowing that whatever they are doing and saying is the best they know how
  • 3.30 Develop Leaders Who Build Market Value: The Right Results, The Right Way
    • Actions for delivering intangible market value
      • Keep your promises
      • Create a clear and compelling strategy
      • Align technical competencies
      • Enable organizational capabilities
    • Steps for change management
      • Make a case for change
      • Link to existing initiatves
      • Agree on one theory of leadership
      • Assess leaders
        • Leadership = the attributes of a leader * their results
      • Targeted investment in leaders
      • Measure their impact
  • 3.36 The Role of Leadership in the Management of Organizational Transformation and Learning
    • Promote learning anxiety and get away from survival anxiety
    • Increase psychological safety:
      • Provide a positive vision of the future
      • Involve the learners in the process
      • Create a climate of support and encouragement
      • Provide a practice field, a safe learning environment
      • Provide a clear direction and first steps
      • Create a group setting for learning
      • Provide role models and coaching help
      • Create norms and incentives that encourage the embracing of errors